EXPERIENCE |
OBAGI MEDICAL 2022-Present
Staff & Freelance Senior Copywriter, Editor & Proofreader
First in-house writer for Obagi, a global leader in medical-grade, prescription-strength skincare. Develop brand voice across digital, UX, SEO blog, product launch, and email content. Collaborate with marketing, product, education, and legal teams to deliver compliance-ready copy for both DTC and B2B audiences. In my first year, wrote personalized email content that drove a 100% YoY sales increase and a 46% MoM growth. Led the creation of an interdepartmental Style Guide to encourage consistent terminology.
ALCHEMY CREATIVE 2018-Present
Freelance Scriptwriter
Write marketing, event, sizzle, and promotional video scripts for multiple timed formats along with visual direction for production teams. Regularly selected for more complex, technical projects that require translating SaaS content into compelling stories for trade and consumer audiences. Brands include Salesforce, Walmart, Akamai, Advance Auto Professional, Pure Storage, Parsons Corporation, Velocity Global, and OutSytems.
DIE ZWEI ADVERTISING 2014-Present
Freelance Senior Copywriter & Concept Lead
Longest freelance copywriter for one of Germany’s oldest independent advertising agencies and an agency of record for Adidas and FC Bayern Munich Professional Football (Soccer). Developed overarching concepts, strategy, and brand storytelling for Adidas (Tennis, Football, Swim, Running, Handball, Essentials, Young Athletes), LEGO, FC Bayern Munich, PLAYMOBIL, Schwann Cosmetics, and others. Crafted targeted product messaging for campaigns, video scripts, social, websites, outdoor, experiential, and retail. Contributed tagline and creative strategy to an outdoor Adidas campaign awarded a Cannes Lion in 2022.
CLEVER CREATIVE ADVERTISING 2016-2024
Freelance Senior Copywriter
Crafted brand voice, campaign concepts, new client pitches, product launches, social, and website refreshes for clients including Wonder Woman X United Nations, Starbucks, Warner Bros., FOX, Discovery Channel Destinations, USC, Uncle Nearest Whiskey, and Just Food for Dogs. Chosen by the agency’s owner to rewrite their corporate website during a major rebrand.
KERN, AN OMNICOM AGENCY 2021-2022
Senior Copywriter
Full-time senior copywriter leading multi-channel campaigns for AT&T’s 240M+ customers, including social, sweepstakes, partnerships, new client pitches, digital, print, and emerging media. Mentored junior creatives and interns. Selected for an exclusive "think tank" focused on reimagining internal processes and creative standards.
MATTEL 2008-2021
Senior Copywriter, Editor & Proofreader
Partnered with Mattel for more than a decade. First, as one of two in-house copywriters for the Barbie and Girls Marketing Communications team, then as a freelance writer, editor, and proofreader for Barbie, Barbie Collector, Hot Wheels, Matchbox, Polly Pocket, WWE, DC Universe, Marvel, Star Wars, and more. Wrote a high volume of digital and print content, including SEO-driven product descriptions, influencer and celebrity doll pitches, and legally approved campaign copy.
VARIOUS COMPANIES |
Acting as both writer and creative lead for a wide range of clients including: Nike • Hello Sunshine (Reese Witherspoon’s Book Club) • Febreze • L.A. Film Festival & Spirit Awards • L’Occitane • Passages Malibu • MGM Resorts International (Publicis Sapient) • Koia Protein Drinks • eLims • Susan G. Komen • Disney.com • IFF (International Flavors & Fragrances) • Port of Long Beach • Breville • Human Good
VOLUNTEER & PRO BONO |
Taproot Foundation (First copywriter for their first pro bono ad campaign) • Stoked Surf Camps Connections for Children • Ocean Park Community Center (OPCC) • Be My Eyes
EDUCATION |
BFA, Advertising • Art Center College of Design, Pasadena
Graphic Design Coursework • Arizona State University, Tempe
Photography Studies • Santa Monica College
CBEST • Passed California Educator Credentialing Exam
Smithsonian Institute • National Museum of American History Intern
AWARDS |
Cannes Lion 2022 • Contributed tagline/strategy
Effie Award • Gold
Communication Arts • Award of Excellence & Advertising Annual
Adrian Awards • Gold & Bronze
SKILLS
Copywriting + Concepting | Creative Strategy | Advertising + Brand Marketing
Words That Work • Scriptwriting • Storytelling • Organizing • New Client Pitches • DTC • B2B • SaaS Multi-Channel Campaigns • UX • Product Naming • Tone of Voice Development • Style/Campaign/Brand Guides • Day-Before-Yesterday Deadlines • Editing • Proofreading • Saying It Shorter
SOFTWARE
Microsoft Office • Google Workspace • Slack • Workfront • Wrike • Basecamp • AI • Figma • Adobe Creative Cloud (Acrobat, Photoshop, Illustrator)