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I actually went to college to be an art director. Plot twist! 

Maybe that's why I am obsessed with sharp visuals and clever design. Here are a few spots I am proud to have worked on with some seriously brilliant agencies, directors, and producers who turn what you see and what you hear into something unforgettable.

ADIDAS SWIM

This one was personal. Most of my adidas work was for high-intensity, traditionally male-dominated sports like handball and football (aka soccer if you're in the U.S.). But this time, I got to pull from own experiences while concepting for the campaign. 


I won't pretend to know what it's like for women in water sports in the Middle East, but I am a woman who loves being in the sea and dreads trying on swimwear. It was genuinely refreshing to work on a campaign aimed at helping women feel more comfortable about themselves in the water. A place where, despite many (many!) questionable swimwear choices, I've always felt completely at home.

ADIDAS TENNIS

THE SCOOP & THE SCANDAL: 

Out of the blue, I got one of those "Wait, is this a prank?" kind of calls asking if I wanted to work on the adidas account, specifically writing  for a series of television commercials for the upcoming French Open. Umm, YES, obviously. The resulting scripts were transformed into ads that ran during the Grand Slams, including one for the U.S. Open featuring a then-a-big-deal actor who asked to be part of the campaign.  We probably should have sensed something was horribly off when in a not-so-subtle red flag moment, he kept swapping the tagline from "SMASH THE SILENCE" to "BREAK THE SILENCE" in every read.  Ew, big yikes. The upside was this one-off campaign project turned into an ongoing, more than decade-long partnership with adidas' agency of record.

ADIDAS X PARLEY FOR THE OCEANS

As a former avid surfer and current I-swear-I'll-get-back-out-there-someday type, the ocean has always had my heart. Adidas teamed up with Parley for the Oceans on a series of spots that aired during the Australian Open and across social,  featuring adidas' first line of shoes and sportswear made entirely of recycled ocean plastic. The campaign was elevated by legends, athletes, and creators like Ian Thorpe, Mimi Elashiry, and Sascha Zverev who used their platforms to spotlight the issue of plas

MATTEL'S LITTLE MOMMY

Do you remember your first toy? Your first baby doll? Odds are, it's still tucked away in a closet or boxed up somewhere in the garage. This spot for Mattel's Little Mommy was all about tapping into that core memory and the instant bond little girls feel for their very first, truly special doll. This one's got all the feels. 

SALESFORCE

Salesforce is more than a tech powerhouse, it's practially part of San Francisco's DNA. They even have the building to prove it. With the tallest building in the city wearing its name, Salesforce wanted a way to make that presence feel personal. This spot introduced the city to the towering structure on the skyline and invited everyone inside for a virtual tour. 

Giving blackwater and the importance of conservation a fresh take.

Short "sizzle" for Salesforce's annual company kickoff that was created in just three weeks and the President of Customer Success called an "extraordinarily exciting film."

PURE STORAGE

This commercial was all about showing how Pure Storage makes life easier in a world that's anything but. It captured the daily chaos we all live with and how refreshing it is when something just works. I need the uncomplicated. NEED IT. Honestly though, who doesn't?!

Breaking the box wide open with a new concept in data storage: Evergreen//Flex.

PASSAGES MALIBU

This commercial made someone cry. (Not naming names, but it happened). For me, there's no higher compliment than when my words actually move someone. I'm grateful I had the chance to work on these spots for Passages, one of the world's leading treatment centers, and tell stories that hit home in a real way.

ADVANCE AUTO PARTS

This B2B spot was made for the real MVPs of garages across the nation:  Advance Professional consumers who don't have time for delays, guesswork, or wrong parts. As one of the largest automotive aftermarket parts providers in North America, Advance has the scale, speed, and inventory to back up their promises. This spot spoke directly to the pros, letting them know they can keep things moving with the right Advance Auto Parts right when they need them.

NICKY MINAJ'S PINK FRIDAY

One of my very first breaks away from print was writing a script treatment for Nicki Minaj's Pink Friday perfume, teamed with then-rising director, Benny Boom. He's gone on to do much bigger things since (no surprise there). Benny, if you're reading this, call me.

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