I went to college to be an art director. Slight detour! Maybe that's why I have such a love for smart imagery and design. Here are a few spots I am proud to have worked on with agencies, directors, and producers who are complete geniuses at bridging the gap between what is heard and what is seen.
This one was personal. For adidas, I typically worked on very testosterone fueled sports like handball and football (that's soccer in the U.S.). For once I could draw on my own experiences in concepting for this campaign. While I won't even pretend to know what it's like for women in water sports in the Middle East, I am a woman who loves being in the sea but absolutely loathes trying on swimwear. It was refreshing to work on a campaign aimed at helping women feel comfortable about themselves in the water—a place where despite many (many!) unfortunate swimwear choices, I've always felt right at home.
THE SCOOP & THE SCANDAL:
Out of the blue I got one of those "Is this a prank?" kind of phone calls asking if I would like to work on the adidas account, specifically for a series of television commercials for the upcoming French Open. Umm, YES, please. The resulting scripts were transformed into ads that ran during the Grand Slams, including one for the U.S. Open featuring a big-at-the-time actor who wanted to lend his voice to our ads. We should have known something was horribly wrong when he, in a highly suspicious act of foreshadowing (or was it?), kept changing the tagline from "SMASH THE SILENCE" to "BREAK THE SILENCE" on every read-through. Yikes. The upside was this collaboration turned into an ongoing, nearly decade-long relationship working with adidas' agency of record.
As a once avid and current I-swear-I'll-get-back-out-there-someday surfer, the ocean is easily at the top of my list of favorite things in life. Adidas partnered with Parley for the Oceans to create a series of spots that ran during the Australian Open and across social media. The spots featured adidas' first line of shoes and sportswear made entirely of recycled ocean plastic. The spots encouraged people to be mindful about—and help put an end to—plastic waste.
Do you remember your first toy? Your first baby doll? You might even still have it tucked away in a closet or dusty box in the garage. This Mattel Little Mommy spot was created to bring on all the feels about the immediate and lasting connection little girls have to that very first, very special doll.
Salesforce is a giant in San Francisco and they have the building to prove it. This spot introduced the city to the towering structure on their skyline and invited them inside for a virtual tour.
I need the uncomplicated. NEED IT. Enough said.
This commercial made someone cry. I'm not saying whom, but it did. There's no higher honor than when my words can elicit real emotion in someone. I'm so happy I had the chance to work on these spots for Passages, one of the nation's top treatment centers in the world.
One of my very first projects branching away from writing for print was working on this script treatment for Nicki Minaj's perfume, Pink Friday, with up-and-coming but soon-to-be-famous director, Benny Boom. Benny's now moved on to much bigger things. Benny, if you're reading this, call me.
Copyright © 2023 Feeling Snappy - All Rights Reserved.