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SELECT EXPERIENCE


Freelance Senior Copywriter | DIE ZWEI ADVERTISING, Germany 

2014–Present

·  Developed integrated campaigns and brand storytelling for Adidas, LEGO, 

FC Bayern Munich, PLAYMOBIL, Schwann Cosmetics, and others 

·  Delivered product messaging, campaign microcopy, and video scripts across web, social, outdoor, and retail platforms

·  Contributed copy and creative strategy to an outdoor Adidas campaign awarded a Cannes Lion in 2022


Senior Copywriter / Freelance Senior Copywriter | OBAGI MEDICAL

2022–Present

·  Shaped the voice of Obagi across digital channels, UX copy, and medical-grade skincare materials

·  Created SEO blog content, product launch messaging, and email marketing aligned with user journey stages

·  Collaborated with marketing, product, and education teams to deliver compliance-ready, conversion-focused messaging for B2B and consumer audiences

·  Built an interdepartmental Style Guide to encourage consistent usage of terminology


Freelance Senior Copywriter | ALCHEMY CREATIVE

2018–Present

·  Wrote marketing, promotional and event video scripts for Salesforce, Walmart, Akamai, Advance Auto Professional, Pure Storage, Parsons Corporation, Velocity Global, and OutSystems

·  Transformed highly technical and SaaS topics into engaging, brand-aligned stories


Freelance Senior Copywriter | CLEVER CREATIVE

2016–2024

·  Drove brand voice development, campaign concepts, pitches, and website refreshes for clients including Wonder Woman x United Nations, Starbucks, Warner Bros., FOX, Discovery Channel Destinations, USC, Uncle Nearest Whiskey, and Just Food for Dogs


NOTABLE FREELANCE & PAST CLIENTS

·  Mattel – Led copy for Barbie, Hot Wheels, Polly Pocket, Monster High, UNO, Star Wars, and more, including influencer campaigns and packaging

·  Hilton Hotels – Built in-house content department; developed loyalty campaign messaging

·  Nike, Colgate-Palmolive, elims, KOIA Protein Shakes – Campaign concepts, brand storytelling, and packaging copy

·  Febreze, Reese’s Book Club, Film Independent, Passages Malibu – Scripts, editorial content, and messaging frameworks

·  MGM Resorts, Disneyland, Uniworld Cruises, Port of Long Beach – Lifestyle and tourism campaign writing

·  Daily Candy/Swirl.com – Product descriptions for CHANEL, Cynthia Rowley, Tod’s, and other emerging fashion brands


RECOGNITION

Cannes Lion (contributed tagline/strategy) · Effie Award Gold · Communication Arts Award of Excellence · Adrian Gold & Bronze Awards · Smithsonian National Museum of American History Intern


VOLUNTEER & PRO BONO WORK

·  Taproot Foundation – Selected as the first copywriter for the organization’s first pro bono ad campaign team

·  Stoked Surf Camps – Youth mentorship and program assistance

·  Surfrider Foundation – Beach cleanups and conservation initiatives

·  Connections for Children – Provided pro bono writing for annual reports and named their early literacy education program

·  OPCC – Designed and led weekly art workshops for women experiencing homelessness

·  Be My Eyes – 24/7 live visual support for blind and low-vision users

·  Red Cross – Disaster preparedness and donation drives


EDUCATION

·  BFA, Advertising | Art Center College of Design

·  Graphic Design Coursework | Arizona State University

·  Photography Studies | Santa Monica College

·  Passed CBEST | California educator credentialing exam measuring advanced proficiency in reading, writing, and math


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