SELECT EXPERIENCE
Freelance Copywriting & Concept Lead | DIE ZWEI ADVERTISING, Germany
2014–Present
· Developed integrated campaigns and brand storytelling for Adidas, LEGO,
FC Bayern Munich, PLAYMOBIL, Schwann Cosmetics, and others
· Delivered product messaging, campaign microcopy, and video scripts across web, social, outdoor, and retail platforms
· Contributed copy and creative strategy to an outdoor Adidas campaign awarded a Cannes Lion in 2022
Freelance Senior Copywriter / Editor & Proofreader | OBAGI MEDICAL
2022–Present
· Shaped the voice of Obagi across digital channels, UX copy, and medical-grade skincare materials
· Created SEO blog content, product launch messaging, and email marketing aligned with user journey stages
· Collaborated with marketing, product, and education teams to deliver compliance-ready, conversion-focused messaging for B2B and consumer audiences
· Built an interdepartmental Style Guide to encourage consistent usage of terminology
Freelance Copywriting Lead & Scriptwriter | ALCHEMY CREATIVE
2018–Present
· Wrote marketing, promotional and event video scripts for Salesforce, Walmart, Akamai, Advance Auto Professional, Pure Storage, Parsons Corporation, Velocity Global, and OutSystems
· Transformed highly technical and SaaS topics into engaging, brand-aligned stories
Freelance Senior Copywriter & Conceptor | CLEVER CREATIVE
2016–2024
· Drove brand voice development, campaign concepts, pitches, and website refreshes for clients including Wonder Woman x United Nations, Starbucks, Warner Bros., FOX, Discovery Channel Destinations, USC, Uncle Nearest Whiskey, and Just Food for Dogs
NOTABLE PAST CLIENTS
· Mattel – Led copy for Barbie, Hot Wheels, Polly Pocket, Monster High, UNO, Star Wars, and more, including influencer campaigns and packaging
· Hilton Hotels – Built in-house content department; developed loyalty campaign messaging
· Nike, Colgate-Palmolive, elims, KOIA Protein Shakes – Campaign concepts, brand storytelling, and packaging copy
· Febreze, Reese’s Book Club, Film Independent, Passages Malibu – Scripts, editorial content, and messaging frameworks
· MGM Resorts, Disneyland, Uniworld Cruises, Port of Long Beach – Lifestyle and tourism campaign writing
· Daily Candy/Swirl.com – Product descriptions for CHANEL, Cynthia Rowley, Tod’s, and other emerging fashion brands
RECOGNITION
Cannes Lion (contributed tagline/strategy) · Effie Award Gold · Communication Arts Award of Excellence · Adrian Gold & Bronze Awards · Smithsonian National Museum of American History Intern
VOLUNTEER & PRO BONO WORK
· Taproot Foundation – Selected as the first copywriter for the organization’s first pro bono ad campaign team
· Stoked Surf Camps – Youth mentorship and program assistance
· Surfrider Foundation – Beach cleanups and conservation initiatives
· Connections for Children – Provided pro bono writing for annual reports and named their early literacy education program
· OPCC – Designed and led weekly art workshops for women experiencing homelessness
· Be My Eyes – 24/7 live visual support for blind and low-vision users
· Red Cross – Disaster preparedness and donation drives
EDUCATION
· BFA, Advertising | Art Center College of Design
· Graphic Design Coursework | Arizona State University
· Photography Studies | Santa Monica College
· Passed CBEST | California educator credentialing exam measuring advanced proficiency in reading, writing, and math